This year I have identified that I am an illustrator, image-maker and designer. I enjoy working with character, applied illustration and typography, which form three avenues of my practice. When creating more personal, character based work, Western comics, Japanese manga, edgy-cute phenomena and intersectional feminism influence me. The design aspect of my practice is fuelled by my passion for developing new skills to make more specialist commercially viable work, such as brush lettering.
The audience for my practice is primarily young women in the 18 to 25 year old age range. I have identified this through my use of social media and the resulting interaction with my work. The tone of voice for my personal work is often fantastical, mystical, edgy and gothic, whereas my applied illustration and typography is much more flexible depending on the brief.
Going forward, I want to position my practice as a brand specialising in cute merchandise of characters and motifs. In order to do this, I have created an appropriate logo to use on promotional material, packaging and stickers. To further promote my practice, I have created a professional website and additional social media including Instagram, a blog and a Linked In.
The blogging element of my practice is really important because I like to have quite an open dialogue with my audience and it helps me stay connected to current trends and discussions. It's also a really good platform for me to talk about what is currently influencing the content of my work, processes I am enjoying or events I will be taking my work to.
My ultimate goal is to own my own shop/brand offering products such as bespoke books, prints, apparel and giftware. To further my applied illustration and typography skills, I would like to gain experience in a design studio and continue working on collaborative projects through my collective, the Pink Cat Club.
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