- Portfolios can be web based or print based.
Web:
- Might initially draw the client in
- Should be separate from personal profiles
- Should have links to other blogs or live-feeds
- Can showcase multiple portfolios - different areas within your practice
Print:
- For one on one meetings
- Should be maximum A3 (think about carrying it around, opening it on a small table at a meeting)
- Make sure the quality of the prints are good. No client will trust you with their project if your work is presented badly.
- Tailor your portfolio to the client. They don't want to see work that is completely irrelevant - they have probably already browsed through your website.
- 10 is the ideal number of images
- If you want to work with someone, track down the commissioner/person in charge.
- Email first (or letter), introduce self, link website, ask for a bit of a creative steer.
- Meeting - ask about previous publications/commissioned work, show them something different and make sure they know you're interested.
A style guide is a reminder to only use specific fonts/colour palettes on a project (such as a website).
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