Cosmetic Packaging - Audience

• Cosmetic packaging is made to reach a wide variety of audiences, e.g. men, women, children and older audiences
• Within these categories there are more audiences, e.g. within 'women' we can start to break it down into age groups, interests, price range, vegan/cruelty free etc

Lime crime is a vegan/cruelty free cosmetic brand and just by the packaging we can see that its target audience would be young women who like fun colours and fantastical elements.

MAC cosmetics on the other hand has a much more simple, clean packaging design. This makes the range appeal to a much wider audience and can imply that these products are good quality. Even the limited edition collections, which in turn appeal to more specific audiences, have fairly simple packaging.

I would assume that Paul & Joe cosmetics is aimed at a slightly older age range than something like Lime Crime. This is because of the colours, patterns and price range. However, what makes some of these products appeal to a wider audience, is the 'uniqueness' of the actual product - the cat shape lipstick (which wouldn't last forever) could make it much more sought out for by both younger and older audiences (as well as cat lovers).

Summary of Previous Year

5 Things I learnt that are still relevant

• Still playing with process however still combining analogue and digital methods with texture
• Interested in packaging design, repeat pattern and character
• Drawing repetitively is an important part of my practise 
• It is important to look at contextual illustration and to form an opinion on it
• Make time for things other than drawing - that isn't the only part of my practice

5 Things I want to know more about

• Where do I fit in in the creative industry?
• Which specific kind of illustration does my practice fit into/what am I best suited for?
• How will my work translate onto other processes such as screen printing?
• What do I have to say about the world and how will I use illustration to say it?
• Illustration business proposals - how do I go about the business side of my practice?

5 Strengths

• I am dedicated to my practice and am good at sitting down everyday to do a little bit of drawing
• I have become quite articulate and able to talk about illustrations - e.g my opinions/why I like/dislike a piece
• I think I'm quite good at giving others constructive feedback, which in turn turns my attention to specific points about my own work
• Good at project planning/time management - major stress-head so I plan everything down to a tee

5 Things I want to define/improve on

• Process - continue practising with brush pen - still not happy with quality of my lines
• Figure drawing - need to go to some life-drawing sessions to get in some more practise
• Perhaps look at doing some collaborations and working my practice in with someone else's
• Finished quality of final work - even if it means re-drawing something I'm 99% happy with
• Make the most of the printing facilities - including screen printing and digital

5 Examples of illustration that define my interests

Illustration for packaging - especially cosmetic packaging

Illustration & animation - creating characters etc

Illustration for products - not just packaging

Children's story book illustrations 

Illustration installations - bringing characters to life and creating an illustrated environment (it was hard to find a picture to describe this).