The 4 P's
Product
- Illustration based convention organised by students, primarily FOR students
- Networking opportunities
- Workshops
- Buy/trade/sell work
- Professional experience
Price
- Venue
- Insurance
- Paid staff or volunteers?
- Promotion
- Security
Promotion
- Exploit social media
- Posters
- Leaflets
- Word of mouth
- Newspapers (and online news sites)
- Mailing lists
Place
- Town centre
- Accessible
- Close to other attractions
- Beginning of academic year
Who is your target audience?
- Creative students in and around Leeds
- Local businesses
- Potential students of creative degrees
- Professionals
Where are they? Where do they go?
- University/Classes
- Shopping
- Bars
- Student Union
- Introduction events (freshers fairs)
- College/Sixth form
Is there a need and if so, what is it?
- Strengthen creative community
- Get students from various institutions talking & collaborating
- Present yourself as a professional practitioner
Why is now the appropriate time?
- Would be beneficial to us whilst on our degree programme
- Active interest in other practitioners work
- Student loans to spend
- Free time
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